Role of Political Buzz in Cyberspace (The 2017 Presidential Election _IRAN)

Bahareh Ahmadinejad, Salar Ahmadinejad, Hadi Najafi Asli

Abstract


Today, cyberspace is a place to exchange ideas and guiding them towards the required destination. In fact, there is a form of viral marketing policy in all areas of the market. As viral marketing requires people to send news, information, videos, and to the specific product or service, In politics also divided into groups and exchange ideas as well as users. As users, share content or news about the government, the candidates or refuse to them and through buzz can affect public opinion and lead it towards the targetIn this study, we examined that what is the effect of this type of the viral and targeted news release and user view in the political changes. This is an empirical study to evaluate the importance of buzz in cyberspace in political changes. for this purpose an online questionnaire was distributed randomly among 80 Iranian users before the 2017 presidential election in Iran. Data were analyzed with SPSS the software. The results of the majority of respondents showed that release viral and buzz created news before the 2017 presidential election in Iran, did not make certain changes and claimed that exist a significant relationship between officials' attention to what is happening in cyberspace to improve government performance.


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References


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MAYFEB Journal of Business and Management
MAYFEB TECHNOLOGY DEVELOPMENT
Toronto, Ontario, Canada
ISSN 2371-7742